BFB International works with political parties and political leaders offering a range of services designed to maximise the leader potential and foster a more effective image of the party. By understanding personality types and the role personal preferences play in your decision-making processes, you can communicate the correct message, and the consistency of the party must be taking into consideration for best results.
Processes
Maximise staff potential
- Evaluate the organisation – what role does each person play
- Identify the priorities – what are their current corporate responsibilities
- Develop an action plan – present a plan outlining how the company can move forward more effectively
Image
The importance of first impression
- Differences between image, style and appearance
- Development of candidate´s personal style
- Development of party´s style
- How to communicate de right message
- Colour Psychology (rallies, television, interviews, etc)
Dressing code (etiquette) and protocol
- Political dress codes
- Dressing levels
- Political protocol
- How to communicate as a leader
Body language
- Head to toe body language
- Facial expressions for professional demeanour
- Posture positions to project comfort and confidence
- Paralinguistics: Appropriate voice
- Proxemics: Interpersonal distances
Personal branding
- How to build and establish your personal brand as a leader
- The importance of the party´s brand
- Values
- Emotional intelligence
- Decision making processes
- Improve efficiency
- Time management
- Develop leadership skills
Tools for personal development
- MBTI Step I & Step II: Understand your personality type; look into your behaviours and learn how to become the best version of yourself
- FIRO-B: learn how to measure and predict the interaction between you and other people; improve your communications skills
- Improving communication inside the party: consistent image
- Methods of managing a team successfully
Leadership
- BFB International works with politicians to create “an authentic leadership image”, going through the complete image as well as body language to create a powerful personal brand and a credible party brand